NAFDAC, FDA Ghana, PBSL
30+ Years of Industry Leadership
7+ Countries & Expanding
Ethical & Compliant Business
Operating effectively within Africa's healthcare and pharmaceutical sector can be challenging for organizations unfamiliar with its diverse regulatory and cultural landscape. Achieving meaningful impact demands more than market intelligence - it requires authentic local insight and experienced professionals on the ground.
At Pheni Pharma Consulting, we understand the pharmaceutical, healthcare and medical diagnostics landscape, and we connect you to Nigeria, and other key African markets.
We empower our clients to identify healthcare opportunities, overcome challenges, and compete effectively in Nigeria and across other key African countries, by offering a comprehensive suite of professional services. We in Pheni Pharma Consulting, driven by professionals with over three decades of cumulative hands-on experience and leadership in the pharmaceutical industry across multiple West African markets, especially Nigeria and other West Africa countries, work as consultants in helping businesses in areas including:
Registration of products with in-country regulatory agencies including NAFDAC, SON (Nigeria), FDA Ghana, and Pharmacy Board of Sierra Leone (PBSL).
Learn MoreCountry-specific strategies for West African markets — Go-to-Market Strategy, market mapping, distribution models, and commercial partner selection.
Learn MoreCommercial KPIs, sales tracking systems, and performance coaching to maximize operational effectiveness in-market across West Africa.
Learn MoreStrategic planning, customer segmentation, salesforce effectiveness, channel categorization & optimization, portfolio management, and long-term commercial strategy.
Learn MoreMarket-sensitive and value-based pricing models tailored to local healthcare economics and regulatory environments across West Africa.
Learn MoreMarket intelligence and due diligence for pharmaceutical mergers, partnerships, and integration support across African markets.
Learn MoreIn Pheni Pharma Consulting, driven by professionals with over three decades of cumulative hands-on experience in the pharmaceutical industry across West African markets, we offer a good regional insight, commercial experiences and strategic foresight.
Consultation & QuoteWe assess your organization's objectives, the target market, product portfolio, and specific regulatory or commercial challenges you face in Africa.
Together, we design a country-specific go-to-market strategy, identify distribution models, and map the regulatory pathway for your products.
We collaborate closely with you to execute the strategy, manage regulatory submissions, and drive commercial performance with measurable KPIs.
To be the most trusted partner to drive innovation and healthcare solutions relevant to our ever-expanding markets across Africa.
To collaborate with partners in delivering world-class healthcare products and services that improve lives across Africa.
At Pheni Pharma Consulting, we place a high value in our Corporate governance in order to achieve our goals, control risks and assure regulatory compliance. Being a responsible business means that we always behave legally and ethically and thus we expect everyone who works with us to live our values and follow our Code of Ethics and Professional Conduct which all employees learn and are trained on regularly.
Compliance with all applicable legislation, laws, regulations, standards and codes is an essential characteristic of our organizational culture. We are committed to conducting business in line with best practices. The Board monitors compliance with these by means of management reports, which include information on any significant interaction with key stakeholders including the Company's regulatory stakeholders.
Pheni Pharma Consulting currently operates in West Africa with strategic expansion plans into East Africa as part of our broader Sub-Saharan Africa goal.
Primary HQ · Lagos
Active
West Africa Operations
Active
West Africa Operations
Active
West Africa Operations
Active
East Africa Expansion
Planned
East Africa Expansion
Planned
East Africa Expansion
PlannedOur leadership team brings over 50 years of combined experience across multinational pharmaceutical, diagnostics, international NGOs and regulatory services.
Raju has a Bachelor of Science degree in Microbiology, and has completed the MLA Certificate course with Canadian Society for Medical Laboratory Science, (CSMLS). He has a wealth of experience in Pathology laboratory, and 14-year pharmaceutical marketing experience in India. He has well-seasoned pharmaceutical sales experience, rising to the position of Sales Manager in one of India's top pharmaceutical corporations.
He moved from India to Canada in 2005 and currently works for Alberta Health Services (AHS) in Canada since 2007.
Raju started Feni Pharma India in 2016 as a Proprietorship company. With same focus and passion to provide quality and affordable healthcare products and solutions in the African continent, Raju spearheaded the set up of Pheni Pharma Nigeria Limited in 2017.
Rotimi has a degree in pharmacy, MBA (marketing), Chartered Post Graduate Diploma of the Chartered Institute of Marketing, UK, and one-year Leadership training at the University of Stellenbosch Business School, South Africa.
Proven record in successfully growing businesses in pharmaceuticals and consumer healthcare in Nigeria and other key African countries (including Ghana, Kenya, Ethiopia etc.), driving high growth through sustainable insights and business models.
Good alignment with global business ethics having worked with multinationals corporations, including Sanofi, Novartis and GSK. He is a member of the Pharmaceutical Society of Nigeria and Chartered Institute of Marketing (CIM), UK.
Matilda Onawole is a seasoned pharmacist with over 12 years of varying pharmaceutical experiences. She holds a Masters in Business Administration (MBA). She is a member of Nigerian Institute of Management (NIM) and West African Postgraduate College of Pharmacists (WAPCP). Matilda has certifications in Quality Management Systems under WHO, EU and ISO 9001:2015 guidelines. She has worked as a Quality Assurance Manager, Regulatory Affairs Manager and Regulatory & Quality Consultant for several companies both multinational and indigenous. She has undertaken and executed various quality and regulatory projects, also ensuring compliance to all quality standards for the maintenance of safety, efficacy and integrity of medicines throughout the supply chain.
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Emeka Okechukwu is an experienced Pharmacist with competencies in Business Development, Sales and Marketing, Regulatory and Registration support for Pharmaceuticals, Healthcare Consumables and FMCG products in Sierra Leone, Liberia and several other West African countries.
Emeka has vast experience in pharmaceutical market in West African sub region and understands brand building, customer insight generation and channel maximization and expansion via relationships and demand generation as drivers.
He has been involved in start-up companies in West Africa including the birthing of Emzor in Sierra Leone and Liberia, and Miral Healthcare in Sierra Leone. He later became the Country Director of Evans Baroque SL. He possesses extensive experience in international procurements, particularly in the healthcare sector.
Dynamic and accomplished Pharmacist and Public Health Professional with over 25 years of progressive experience in Medical Marketing, Pharmaceutical Operations, and Project Leadership. Proven success in new business development, regulatory compliance, and international operations within Nigeria's healthcare and pharmaceutical sectors.
Passionate about improving access to quality healthcare through effective partnerships between the public and private sectors.
His areas of strength are Business Strategy Planning, Stakeholders management, Team Building, launching of new Business Ventures, Projects, Key Account Management and Public Health. He recently completed Ph.D. in Public Health with specialization in Public-Private Partnerships for Health.
Years of Combined Experience
African Countries
Years of Industry Leadership
Professional Services